Pre-Sale Is Live: Now You Can Invest in the 2022 Sassicaia

The time has come. Time to kick off the pre-sale of the next rising star from Tenuta San Guido – the 2022 Sassicaia. Although only one critic has published scores so far, we confidently anticipate a strong Sassicaia that you can acquire in this pre-sale at a significantly lower price than other en primeur opportunities typically offer.

Add the 2022 Sassicaia to your existing portfolio or start your portfolio today right here:

Sassicaia: An Unstoppable Powerhouse

As Italian winemakers have embarked on a decisive journey toward soaring quality, and as wine lovers around the world have increasingly turned their attention to the trailblazing Super Tuscans, Sassicaia has gained significant influence on Italy’s overall wine production. And considering everything else happening in regions like Montalcino, Barolo, and Barbaresco –not to mention among the other original Super Tuscans – that's quite something..

When the renowned wine magazine named the 2015 Sassicaia "Wine of the Year" and the following vintage, 2016, received a monumental review from Wine Advocate, awarding it the coveted 100 points, the wine world truly took notice. But it wasn’t just Sassicaia that caught global attention—it was also the rest of Tuscany and, for that matter, all of Italy. It acted as a catalyst, awakening the wine world to the undeniable fact that something remarkable was happening in Italy.

Sassicaia has become a superbrand in the wine industry. It’s trendy. It has broad appeal. But it is built on a rock-solid foundation of extraordinary quality – like Dom Pérignon, a staple in nightclubs yet equally coveted by connoisseurs.

And Sassicaia sits at a price level where demand is exceptionally high.

A Strong Sassicaia – But What Will the Final Verdict Be?

The 2022 Sassicaia is expected to be delivered from the producer in late summer, making this a pre-sale opportunity – a so-called en primeur purchase. En primeur opportunities often come with the advantage (or disadvantage) that the wines have not yet been reviewed by major critics, meaning that pricing is initially determined by the producer. If a leading critic ends up being more enthusiastic about the wine than expected, this can have a significant impact on prices—both in the short and long term.

For example, the price of the 2021 vintage increased by 38% following Wine Advocate’s release of a 100-point score – a development that greatly benefited the many investors who secured an en primeur purchase through RareWine Invest just a month earlier.

So far, the 2022 Sassicaia has received an impressive 97+ points from Wine Advocate. However, it is still awaiting reviews from Italy specialist Vinous, James Suckling, and a broader network of other critics.

Sassicaia from a Price vs. Quality Perspective

Comparing price and quality is a great tool for evaluating the "price per kilogram" of the wine and, more importantly, comparing wines across vintages. Below, you’ll find a comparison of price and quality, where quality (dots) is based on the average score across Wine Advocate, Vinous, and James Suckling:

Here are several interesting observations: First and foremost, the "gap" between price and quality appears to be significantly smaller for wines with more age. For example, the price of the relatively weak 2014 vintage is almost the same as that of the significantly stronger 2017 and 2020 vintages.

You also pay the same for a 2017 as you do for a 2020, even though the 2020 vintage is considerably better. The price of the 2017 has simply increased more as it has become more drinkable, and supply has diminished.

The 2016 vintage naturally stands out and even appears expensive compared to the 2021 vintage. However, aside from the fact that 2016 is more mature, it is also an icon and a benchmark for Sassicaia – something that comes with a premium. At the same time, it serves as a precursor in the market’s logic: if vintage A costs X, then vintage B must cost Y. This dynamic shapes price development across wines as they mature, supply decreases, and what was once a new vintage becomes exponentially more attractive to wine lovers.

While the development of the 2021 vintage strongly reflects its sensational score, it is, regardless, set up as a solid investment that has had an exceptional start.

Had the wine market not faced the challenges that have dominated headlines in recent years, the 2020 and 2019 vintages would likely be at break-even or perhaps slightly positive—more of a "non-event" while bottles remained widely available on the market.

Meanwhile, more movement has been seen in the 2018 and 2017 vintages, which have had more time in circulation.

The key point is that in a normal market, prices should not be expected to change significantly in the early stages. However, the biggest price increases tend to come with time.

So why invest now, you might ask? Time in the market beats timing the market, and when it comes to wine, securing quantities while they are readily available is crucial. You never know when availability and price will shift. But if you can buy at an attractive price and in good quantities at the exact moment when demand overtakes supply, you can rest assured that you may never have to work again.

This is your opportunity to get in on the 2022 vintage right from the start—and at an exceptionally attractive price.

Invest at the Lowest Price

The best foundation for high returns is purchasing at an attractive price. According to wine-searcher.com, you are investing here at a 12.5% lower price than the cheapest global listing. The lowest price available is €224^*, while your investment price is €195^*.

Currently, there are 24 opportunities to purchase 2022 Sassicaia en primeur via wine-searcher.com, with an average price of €269^*.

*Ex. Customs, VAT, and tax. In full cases and perfect condition.

RareWine Invest’s Opinion

Sassicaia is one of those wines that belongs in every portfolio—regardless of its size. It provides a solid foundation without compromising strong potential.

This is your chance to get in from the very beginning, securing 2022 Sassicaia for investment before critics’ scores are released – and at an extraordinarily attractive price compared to the rest of the market.

Sassicaia has become an icon. What may have seemed like hype following its Wine of the Year award and the 100-point 2016 vintage never faded. Instead, its reputation, prestige, and global recognition settled at an even higher level, continuously reinforced by outstanding new vintages.

This is further reflected in Tenuta San Guido’s remarkable rise on the Liv-ex Power 100 list, jumping from #57 in 2023 to #3 in the latest ranking. Additionally, Sassicaia is the 6th most searched-for wine on wine-searcher.com.

We are certainly not the only ones who see the brilliance of Sassicaia. But here, you have the opportunity to get in from the start – and at an exceptionally attractive price.

Add 2022 Sassicaia to your portfolio via the shop below. Ready to start investing? Begin your wine collection today by following the instructions in the shop below. It’s simple – your portfolio is created automatically, and you can access it immediately through our investment platform.