New Release: 2012 Salon Flirts With The Greatest Vintages

"Salon 2012 unleashes its seductive powers on the palate, with notes of pineapple, lychee, a touch of smoke; caressing with a knowing smile as beguiling and mysterious as the Mona Lisa, Salon does not reveal every secret"

- Salon

Salon is much more than a Champagne, and the spirit of the above quote is a good example of that. Salon is a Champagne that can smile as mysteriously as the Mona Lisa. Salon can keep secrets. Salon is seductive. 

Salon has long been one of our darlings. In fact, it is also the wine we have issued the most investment tips on, and generally have a standing recommendation on. The results and returns speak for themselves, but now we are talking about the house's latest release; the 2012 vintage - a vintage that flirts with the greatest. 

See the results of our Salon recommendations in this article and learn why we now recommend the 2012 Salon for investment. 

Eugéne-Aime Salon Had A Dream

A dream of making magical Champagne for himself and those closest to him. In 1905, he succeeded in presenting his first vintage Champagne made exclusively from Chardonnay, which was both the beginning of the history of Salon and the first time Blanc-de-blancs saw the light of day. 

Quality was the absolute goal for Eugéne-Aime. The quantities of the first vintages could therefore satisfy very few. In the 1920s, however, Salon began to sell his Champagne in the most exclusive places in Paris. Places he himself frequented. With success. 

Stubbornly continuing his quest for Champagne perfection, Salon was only released in the very best vintages. It still is. And even when a perfect vintage is released, only about 60,000 bottles of Salon come onto the market. So, Salon is still only for the few - and there is potential in that. 

Today, Salon resonates exclusively with the world's Champagne lovers and investors. An uncompromising approach to Champagne production has resulted in Champagne of the absolute elite. 

Learn more about the history of Salon in the article Salon Champagne Is As Pure As Champagne Can Get

Latest Release: 2012 Salon Impresses

Salon audiences are thirsty. Which is why, of course, the world's wine lovers have been waiting for the critics' verdict on the latest release from Salon. And the critics are thrilled. Richard Juhlin gives 96 points, Vinous 97 points, Wine Advocate 98+ points, and James Suckling awards 98 points. 

This results in a great overall score of 97.2 points, second only to the 2008 (99 points) and 1996 (98.3 points) vintages, two of the absolute greatest and most legendary vintages in Champagne. 

Salon, by default, always guarantees high scores from the above critics, but of course this is not a given. The high scores oblige and show that the uncompromising quest for perfection is still the absolute driving force of Salon. And precisely for that reason, there will probably always be demand for Salon, and 2012 places itself at the top. 

*Read the previous investment tips here.

Note: some of the previous investment tips were written when we only had a Danish office. Find all articles in danish here.

Rarewine Invest's Opinion

Would Mona Lisa drink Salon? Salon started as exclusive Champagne for the few, and it still is. Supply is minimal and demand is high, as prices rightly reflect. However, there is no sign of this stopping given Salon's general nature and impending Champagne drought.

Salon under the management of RareWine Invest has seen both double and triple digit returns in recent years. This validates the potential and our standing recommendation on Salon is unwavering. We continue to recommend Salon for investment - the numbers cement that Salon will not be turned off by outside trends that could shake its upward trajectory.  

Now, the latest release is available for investment. And as always, the volumes are quite limited. Right now, Champagne is generally in high demand. Both worldwide and at RareWine Invest. That is why we recommend striking if you have an interest in the 2012 Salon.